Google Adwords is asking 10 dollars per click?
As you know the Google Adwords system is changing all the time. If you are a user of Google Adwords then you may have heard of the Adwords Slap. That is the cause of those $10 per click (or even more).
Some months ago Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords.
Quality Score = The Content of Your Landing Page.
Quality score is important in achieving successful AdWords campaigns. With a good quality score you will be allowed low AdWords bid prices.
If you have low content, your ad’s quality score will be low and this will force your bid up.
There are many tips to increase your quality score and reduce your ppc costs, but one i can give you now is to include the keywords where you’re bidding on, on your landing pages.

Wow, $0.02 Per Click.
You can find very good info about this on Beating Adwords Guide.