Some months ago Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords.

Quality Score = The Content of Your Landing Page.

Quality score is important in achieving successful AdWords campaigns. With a good quality score you will be allowed low AdWords bid prices.

If you have low content, your ad’s quality score will be low and this will force your bid up.

There are many tips to increase your quality score and reduce your ppc costs, but one i can give you now is to include the keywords where you’re bidding on, on your landing pages.

Wow, $0.02 Per Click.

You can find very good info about this on Beating Adwords Guide.

Adwords miracle it’s a nice course, but there are some missing chapters that Beating Adwords covers very well.

In my opinion, beating adwords, it’s a very good choice that will help
you to learn how to dominate every aspect of google adwords and
discover killer adwords strategies.

What i’ve found very interesting from this ebook is that it’s up-to-date, and also has very good info to deal with the famous Adwords Slap, to reduce your costs per click.

> With the recent adwords changes, you need updated info to
deal with those changes or you’ll be wasting your time.

This one is my recommended choice.

More Info: Beating Adwords